About AMS Lane
Full service marketplace management. Built around your brand.
AMS Lane combines strategic thinking with hands-on Amazon account management. We work directly with brands to manage the details, execute the strategy and continuously optimise for growth.
Our approach
Close to the account. Connected to the brand.
Our work spans Seller Central operations, FBA, advertising, catalogue management, listing optimisation, brand growth and the troubleshooting needed to keep a marketplace moving.
We combine the focus of a specialist Amazon consultant in Australia with the execution capability of an embedded marketplace team.
Founder
Experience behind the strategy.
Founded by Jamie Lane, AMS Lane is a boutique Amazon marketplace management agency built through experience. Working in ecommerce and selling on Amazon since 2018, Jamie brings a practical understanding of what it takes to build, manage and grow brands in an increasingly complex marketplace. AMS Lane was created to offer something intentionally different: direct access, full service account management and strategy that's actually executed. From listings and advertising to inventory, FBA, FBM and ongoing marketplace growth, Jamie works closely with each brand rather than passing accounts through layers of account managers. Boutique by design, AMS Lane takes on a select number of brands to provide the attention, accountability and ongoing management each account deserves.
Connect with Jamie on LinkedIn.Start a conversation
Ready to grow your Amazon business?
Let’s talk about where your brand is today, where you want it to go and how AMS Lane can help you get there.