AMS Lane Privacy Policy

AMS Lane ("AMS Lane", "we", "us" or "our") is an independent Amazon marketplace management and consulting business based in Australia, providing services to brands and businesses operating across multiple Amazon marketplaces internationally.

Our services may include Amazon Seller Central account management, catalogue and listing management, listing optimisation, Amazon advertising management, FBA and inventory support, reporting and analytics, marketplace strategy, launch support, troubleshooting and related marketplace consulting services.

This Privacy Policy explains how AMS Lane collects, uses, stores, protects and handles personal, business and marketplace-related information.

Depending on your relationship with AMS Lane and the services being provided, we may collect or have access to information including:

• your name;
• business or company name;
• job title or role;
• email address;
• telephone number;
• business address;
• website address;
• information submitted through our website or contact forms;
• information provided when booking a discovery call or consultation;
• communications between you and AMS Lane;
• information relating to services you request from us;
• client marketplace and ecommerce information;
• Amazon Seller Central information where access has been authorised;
• catalogue, product and listing information;
• inventory and fulfilment information;
• advertising and campaign information;
• sales, traffic and marketplace performance information;
• reports and analytics relating to your marketplace business;
• technical information relating to use of our website, such as browser, device and website analytics information where applicable;

We aim to collect or access only information reasonably necessary to operate our business and provide agreed services.

We may collect information when you:

• visit or interact with our website;
• submit a contact or enquiry form;
• book a discovery call or meeting;
• communicate with us by email, telephone, video conference or another communication method;
• engage AMS Lane to provide services;
• provide information required for a project;
• authorise AMS Lane to access an Amazon marketplace account or other business platform;
• grant access through Amazon’s authorised service-provider, partner or user-permission systems;
• otherwise voluntarily provide information to us;

We may also receive information through Amazon and other third-party platforms where you have authorised or arranged that access.

Where a client authorises AMS Lane to access an Amazon account, Seller Central account or other marketplace system, AMS Lane will access and use marketplace information only as reasonably necessary to provide the services authorised by the client.

Depending on the agreed scope of services, this may include access required for:

• Seller Central account management;
• catalogue management;
• product listing creation and optimisation;
• Amazon advertising management;
• FBA and inventory management;
• marketplace reporting and analytics;
• account troubleshooting;
• promotions and marketplace strategy;
• product launches;
• ongoing marketplace growth and optimisation;

AMS Lane does not claim ownership of client marketplace data.

Access to Amazon systems and information is subject to Amazon’s applicable agreements, policies, permissions and data-protection requirements.

AMS Lane aims to request and maintain only the level of marketplace access reasonably necessary to perform the services authorised by the client.

Where Amazon or another marketplace provides an authorised-user, partner or service-provider access mechanism, clients should use that mechanism rather than providing account passwords directly.

AMS Lane may use information to:

• respond to enquiries;
• arrange consultations and discovery calls;
• assess whether our services may be appropriate for a prospective client;
• provide marketplace management and consulting services;
• communicate with clients;
• administer client relationships and projects;
• create and optimise product listings and catalogues;
• manage authorised Amazon advertising activities;
• assist with inventory and FBA operations;
• analyse marketplace and advertising performance;
• prepare reports, recommendations and strategies;
• troubleshoot marketplace issues;
• provide marketplace launch and growth support;
• administer and improve our business and website;
• maintain appropriate business records;
• protect the security and integrity of our services;
• comply with applicable legal, contractual and marketplace requirements;

AMS Lane does not sell personal information.

Information provided to AMS Lane by clients in connection with marketplace management and consulting services is treated as confidential business information.

AMS Lane will only access client marketplace accounts and information where reasonably required to provide authorised services.

Client information will not be knowingly disclosed to another client or used for another client’s benefit except where information has been lawfully aggregated or de-identified, or disclosure has otherwise been authorised or is required by law.

AMS Lane may use third-party platforms and service providers to operate our business and deliver our services.

These may include providers used for:

• Amazon marketplace services;
• website hosting;
• business email and productivity;
• appointment scheduling;
• communications and video conferencing;
• analytics;
• cloud-based document and file storage;
• accounting and business administration;
• other technology necessary to operate our business;

These providers may process information on our behalf or as independent service providers according to their respective terms, privacy policies and data-processing arrangements.

AMS Lane may provide services to businesses located outside Australia and may assist clients operating across multiple Amazon marketplaces internationally.

As a result, information may be accessed, transferred, processed or stored in countries other than the country in which the client or website visitor is located.

This may occur through Amazon’s systems or through cloud, communication, scheduling, website and other technology providers used by AMS Lane.

Where applicable, AMS Lane will handle information in accordance with relevant contractual obligations, marketplace requirements and applicable privacy and data-protection requirements.

Third-party platforms may process information in accordance with their own international data-processing arrangements and privacy policies.

AMS Lane takes reasonable administrative, organisational and technical steps appropriate to the nature of our business and the information involved to protect information against misuse, interference, loss, unauthorised access, modification or disclosure.

Access to client information is intended to be limited to persons who reasonably require access to perform authorised services.

Where appropriate access-management functionality is available, AMS Lane aims to use authorised account permissions rather than requesting clients’ primary account credentials.

Information may be stored using reputable cloud-based business systems and technology providers.

However, no electronic transmission or storage system can be guaranteed to be completely secure, and AMS Lane cannot guarantee absolute security.

AMS Lane retains personal, business and marketplace-related information only for as long as reasonably necessary for the purpose for which it was collected or accessed, including to:

• provide contracted services;
• maintain appropriate business and financial records;
• meet legal, contractual or marketplace obligations;
• resolve disputes;
• protect legitimate business interests;

When information is no longer reasonably required, AMS Lane will take appropriate steps regarding deletion, destruction or de-identification where applicable.

The AMS Lane website may use cookies and similar technologies to provide website functionality, understand website usage and improve visitor experience.

Third-party website or analytics providers may also use cookies or similar technologies according to their own privacy practices.

Where additional analytics, advertising or tracking technologies are introduced, this Privacy Policy may be updated accordingly.

Where permitted, AMS Lane may communicate with prospective or existing clients about services, marketplace information or business updates that may be relevant to them.

You may request that AMS Lane stop sending marketing communications at any time by contacting us or using an unsubscribe function where one is provided.

Subject to applicable law, you may contact AMS Lane to request access to personal information we hold about you or request correction of information that is inaccurate, incomplete or out of date.

We may need to verify your identity before processing certain requests.

Depending on where you are located, applicable privacy or data-protection laws may provide additional rights concerning your personal information.

Where such laws apply to AMS Lane’s processing of your information, requests may be submitted using the contact details below.

We will assess requests in accordance with applicable requirements and may need to verify your identity before taking action.

If you have a question, concern or complaint regarding how AMS Lane handles personal information, please contact us.

We will review privacy enquiries and complaints and respond within a reasonable period and in accordance with applicable requirements.

AMS Lane
Australia
Email: hello@amslane.com

AMS Lane is based in Australia.

Where the Privacy Act 1988 (Cth), Australian Privacy Principles or other Australian privacy requirements apply to AMS Lane, personal information will be handled in accordance with those applicable requirements.

Where AMS Lane provides services internationally, additional privacy or data-protection requirements may apply depending on the circumstances and jurisdiction.

AMS Lane may update this Privacy Policy from time to time to reflect changes to our services, technology, marketplace requirements, business practices or applicable laws.

The latest version will be published on this website with the date it was last updated.